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While frequently used interchangeably , content writing, feature writing, and sales writing represent separate disciplines, each with its own goal . Content writing is the broadest term, encompassing everything created to engage an audience online – including blog posts and social media updates to eBooks and video scripts. Article writing, conversely, usually focuses on providing detailed content, often to publications, newspapers, or websites with a emphasis on reporting . Think long-form narratives. Finally, copy writing is exclusively geared towards persuasion ; its key objective is to motivate readers to take a specific action, such as placing a purchase or signing for a program .
- Web writing: Engages an audience online .
- Article writing: Presents factual content.
- Copy writing: Prompts action.
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